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CHELSEA X IFS: "INDUSTRIAL AI" GIANT CONFIRMED AS NEW FRONT-OF-SHIRT SPONSOR THROUGH 2026
Chelsea finds a sponsor! Discover the IFS AI deal, why Liam Rosenior is thriving, and details for the Burnley & Man Utd fixtures.
Chelsea just announced IFS, a new AI company, as their front-of-shirt sponsor for the rest of the 2025/26 season. They haven’t had a regular sponsor since the partnership with mobile giant Three ended back in 2023, so this is a big move and, as they put it, the start of a long-term partnership.
So, who are IFS? According to Chelsea, IFS is all about industrial AI; they build software that helps organisations solve tough, real-world problems using artificial intelligence. Starting this weekend, when the men take on Burnley and the women face Manchester United in the FA Women's Cup fifth round, you'll see IFS branding right there on the front of the shirts.
Chelsea made it pretty clear in their statement: teaming up with IFS puts them right at the front of football’s tech revolution. By using IFS’s AI, they’re hoping to fine-tune everything from performance on the pitch to behind-the-scenes operations and even fan engagement. The idea is to get smarter, move faster, and set a new standard in the way a top football club runs.
This partnership is a signal that Chelsea doesn’t just want to win matches; they want to lead the way in how elite clubs use technology and innovation. By bringing advanced AI into the core of their operations, they’re looking to set the pace in global sport.
But keep in mind, IFS won’t be the permanent shirt sponsor after this season. Chelsea is reportedly holding out for a deal worth about £65 million from their next main partner.
Club president Jason Gannon summed it up: “We’re incredibly proud to partner with IFS and use their cutting-edge AI to help push the club to even greater success. This is a clear sign that we plan to stay at the top, making the most of what technology can do for us, on and off the pitch.”
IFS’s CEO, Mark Moffat, echoed that drive: “In both sport and industry, the margins are razor-thin. The right call at the right time makes all the difference, and that’s what our AI delivers. Chelsea holds itself to those same high standards, and that’s why we’re proud to be their principal partner."
Looking ahead, Chelsea sit fifth in the Premier League, just one point behind Manchester United. Manager Liam Rosenior is off to a great start and sounds pretty optimistic: "It can’t really get any better, can it? When you get a big job like this, you want to hit the ground running. I think we’ve done that, but there’s still so much more to come, which is exciting. As long as we keep improving while we’re winning, I’ll be a happy manager."
JAMIE O'HARA LABELS ROBERT SANCHEZ’S DECISION-MAKING "STUPID" IN 1-1 BURNLEY DRAW
Robert Sanchez under fire! Discover why Jamie O'Hara called the Chelsea keeper "non-league" after the 1-1 draw with Burnley.
Jamie O'Hara really let loose on Robert Sanchez after Chelsea’s frustrating 1-1 draw with Burnley on Saturday.
Chelsea got off to a flying start; Joao Pedro scored just four minutes in, and honestly, it felt like they’d cruise to an easy win at Stamford Bridge. But even with most of the ball, they just couldn’t turn that early goal into a comfortable lead. They dominated, but nothing clicked in the final third.
Things got worse in the 72nd minute when Wesley Fofana picked up a red card. Now he’s out for next week’s big clash with Arsenal. And with Estevao missing, Chelsea just seemed flat. They couldn’t close the game out, and sure enough, Burnley made them pay. Zian Flemming hit a late equaliser, huge for a team desperate to avoid relegation.
O’Hara didn’t hold back on Sanchez during his chat with Jason Cundy on GameDay Phone-In, calling the keeper’s performance "non-league". He was fuming about Sanchez’s decision-making late in the game.
Sanchez, instead of taking the sting out of the match, just lumped the ball forward to Joao Pedro, who was cramping up while Chelsea were barely holding on.
“How old is Sanchez?” O’Hara started. “He’s not some kid. He’s got plenty of experience.” Cundy tried to chime in, but O’Hara kept going: “It’s the 85th minute. The ball comes to him. Just go down, hang onto it.”
Cundy jumped in: “Catch it, go down, kill the clock. Instead, he boots it to Joao Pedro, who can barely run. What’s he supposed to do? He's outnumbered three to one!”
O’Hara added, “He’s done it twice. I’m sitting there thinking, ‘What is he doing?’ That’s not about being young. That’s just stupid!”
He continued, “You take the ball, go down, get the team up the pitch, then smash it into the corner. You waste two minutes, easy. But Chelsea? They just keep shooting themselves in the foot. It’s like watching non-league football sometimes.”
That draw pushed Chelsea above Manchester United into fourth, but United still have a game in hand. If they beat Everton on Monday, they’ll leapfrog Chelsea by three points. So, yeah, Chelsea’s slip-up could really haunt them.
OPINION: LIAM ROSENIOR IS RIGHT TO BE ANGRY; CHELSEA’S LACK OF DISCIPLINE IS EMBARRASSING
Football news: Rosenior livid. Get the full report on Chelsea’s defensive mess and the impact on the Premier League table.
Chelsea let another lead slip in the Premier League, this time against Burnley, and you could see Liam Rosenior was fuming on the touchline the whole game.
Joao Pedro scored early, and it looked like the Blues were in control, but after that, they just couldn’t find a way to build on their lead. Then, in the second half, Wesley Fofana got sent off, and you could almost feel what was coming. Sure enough, Zion Flemming headed one in right at the end.
Rosenior wasn’t just angry about the result; he was livid with Moises Caicedo, Wesley Fofana, Malo Gusto, and Andrey Santos. Even though his team briefly returned to the top four, you could tell the way they played really got under his skin.
Journalist Lloyd Canfield pointed out a moment in the first half that set Rosenior off: Caicedo tried a backheel and lost the ball, Santos tried to recover but just headed it right to a Burnley player, Gusto cleared it straight out, and then Fofana fouled on the edge of the box and picked up his first yellow. Just a mess, really.
At that point, Rosenior probably didn’t realise how big that mistake would turn out to be, but it ended up costing his team yet again; the same problems keep popping up this season.
Chelsea have now thrown away a lead in back-to-back games that would’ve made their spot in the top four a lot stronger. Now, they need to see how Liverpool and Manchester United do, and there’s a real chance they’re about to fall out of the top spots.
The number of red cards Chelsea have picked up this season has worried everyone at the club. It’s not just bad luck; it’s costing them valuable points, and you can see the impact in the table.
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